Re-Branding In Progress?

If the national GOP picks up this idea that South Carolina has put together, it could be a very good thing:

I'm a Republican from SCGOP on Vimeo.

This brief and simple video lays out where the party stands on every major issue in the public consciousness right now, clearly communicating what we believe and why rather than just what we're not. And, the clincher at the end helps drive home the message that most people in America agree with the principles, if not the party affiliation. Most of the time, that's enough.

I really hope the national GOP gets a clue from this. It's a winner.

There's my two cents.