Wednesday, March 25, 2009

No One Wants A Hybrid

The numbers don't lie: no one wants a hybrid.
The Ford and Honda hybrids due out this month are among dozens planned for the coming years as automakers try to meet new fuel-efficiency standards and please politicians overseeing the industry's multibillion-dollar bailout.

Unfortunately for the automakers, hybrids are a tough sell these days.

Americans have cut back on buying vehicles of all types as the economy continues its slide. But the slowdown has been particularly brutal for hybrids, which use electricity and gasoline as power sources. They were the industry's darling just last summer, but sales have collapsed as consumers refuse to pay a premium for a fuel-efficient vehicle now that the average price of a gallon of gasoline nationally has slipped below $2.

"When gas prices came down, the priority of buying a hybrid fell off quite quickly," said Wes Brown, a partner at Los Angeles-based market research firm Iceology. "Yet even as consumer interest declined, the manufacturers have continued to pump them out."

Last month, only 15,144 hybrids sold nationwide, down almost two-thirds from April, when the segment's sales peaked and gas averaged $3.57 a gallon. That's far larger than the drop in industry sales for the period and scarcely a better showing than January, when hybrid sales were at their lowest since early 2005.

Applying the brakes

In July, U.S. Toyota dealers didn't have enough Prius models in stock to last two days, and many were charging thousands of dollars above sticker price for the few they had.

Today there are about 80 days' worth on hand, and dealers are working much harder -- even with the help of $500 factory rebates -- to move the egg-shaped gas-savers off lots from Santa Monica to Miami.
So why are they still making these things? Do you really even need to guess?
[A]utomakers believe they have little choice but to make more hybrids. Though car buyers are losing interest, politicians are pushing them as key to reducing U.S. dependence on foreign oil and limiting the global-warming gases that cars emit into the atmosphere.
Despite being thousands of dollars more costly to buy, most manufacturers lose money on every one they sell. If they do turn a profit, it is tiny at best.

Why do I bring this up? Because this is the eventual outcome of the nationalization of the auto industry. Politicians will make decisions based on political convenience -- meaning, whatever the popular fad is at the moment -- and force the automakers to create cars that are more expensive and less desirable. It will have nothing to do with meeting consumers' needs or wants, nor with being profitable, nor with anything remotely resembling a solid business decision.

Now, that's bad enough, but what happens if the federal government nationalizes the financial industry? All domestic energy production? Health care?


It will work the same way. The ultimate loser is the end user or consumer. You, and your family. And yet, that's precisely what Barack Obama is trying to do right now. That's why these things need to be stopped before they get put into place. Once the government has control, they'll never let it go, and American citizens will pay the price for their political expediency.


There's my two cents.

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