Tuesday, January 13, 2009

Pepsi Does Kool-Aid

I've been meaning to do this for a couple weeks now, but a famous person beat me to it. Debbie Schlussel:

I knew there was a reason I like Coke better than Pepsi. And it's not just taste. It's good taste.

Yup, in the political taste test, Coke has the good sense to stay out (though I'm sure plenty of Coca-Cola execs gave heavily for Obama). But not Pepsi. It's new emblem and "HOPE" campaign came straight out of the Obama campaign. Yuck:

What's red, white and blue, round in shape and has some curvy lines? President-elect Barack Obama's logo. Pepsi's new logo, too. Adding to "Obama brand" and "Pepsi brand" similarities: Both camps are preaching a message of optimism and hope.

JUST A COINCIDENCE?: Most Recent Old Pepsi Emblem & Ad Campaign . . .

oldpepsi.jpg

Obama Emblem & Ad Campaign . . .

obamahope.jpg

New Pepsi Emblem & Ad Campaign . . .

pepsiobama.jpg
Pepsi spokeswoman Nicole Bradley says that no marketing ideas were exchanged between the Pepsi and Obama teams. "We can't speak to the president-elect's design sensibilities, but we're all over his prevailing spirit of optimism," she says. "That's as refreshingly bipartisan as it gets."

Meaning that this flat soda (or pop, as we call it in Michigan) is in the tank for Barry Hussein.

Coke. It's the Real Thing. Pepsi. It's a sad Obama knock-off.

I actually prefer the taste of Pepsi, but since the logo changed it seems to have developed a nasty, nausea-inducing tang to it. Go figure. As a result of this shameless political play, I'm going to select Coke from now on, at least when the choice is up to me. Just for fun, I sent an e-mail to the company to let them know exactly why I was going to change brands. In case you want to contact the company, too, click here.

It's a free country - Pepsi can worship at the Obamessiah's feet all they want, and drink all the Obot Kool-Aid they want; similarly, I can refuse to buy Pepsi as long as they do so. Isn't freedom great?

There's my two cents.

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